1. Why should I offer a return policy?
  2. If I offer a return policy, won't buyers exploit it if they are dissatisfied with the product they purchased from me?
  3. What if I don't want to offer a return policy?
  4. I am concerned that if I don't offer a return policy I'll be at a disadvantage compared with those who have one.
  5. If a seller has a stated return policy and doesn't "own up to it" what can I do?
  6. What is the best return policy to offer? How should I write one?
1. Why should I offer a return policy?
Return policies are a great way to instill confidence with potential buyers. While buyers on eBay cite "difficulty in returning items" as a key concern, you can differentiate your listing by providing a clear, simple return policy. In addition, a return policy provides clear guidance - for both buyers and sellers - on what to do if an item return is necessary.
 
2. If I offer a return policy, won't buyers exploit it if they are dissatisfied with the product they purchased from me?
Quite the opposite: Our research shows that only a very small percentage of sold items are actually returned. Beyond this, you can craft a return policy that makes it very clear when you will - and will not - allow for a return.
 
3. What if I don't want to offer a return policy?
eBay sellers are not required to offer a return policy, however we strongly encourage you to do so. Simply put, it assures potential buyers - possibly leading to increased sales -, and provides clear guidance on what to do if a return is necessary. If you don't want to offer a return policy, but you don't want to leave the "Payment Instructions & Return Policy" section blank, you can add text to clarify your policy. For example, "Item sold as is" or "No returns."
 
4. I am concerned that if I don't offer a return policy I'll be at a disadvantage compared with those who have one.
We understand your concern. We are constantly seeking ways to empower sellers with tools and services that enable them to build trust with buyers. We think integrating Return Policies into the Sell Your Item and Listing Tools forms will achieve this goal. Keep in mind that Return Policies are a great way to build confidence with potential buyers. Our research shows that "difficulty returning items" is the topmost shopping barrier cited by buyers. As a result, sellers offering a no-hassle return policy have an edge on the competition.

We hope that, as you become more familiar with our new Return Policy section, you'll agree it makes eBay an even better place to buy and sell just about anything.
 
5. If a seller has a stated return policy and doesn't "own up to it" what can I do?
You have three options. First, if you haven't already done so, you should always try to work things out with the seller. Failing that, you should try to work out the problem using a third party mediation service like SquareTrade. If third party mediation doesn't work, you may file a fraud alert and a buyer protection claim. By including a return policy, the seller is making a claim about the item he is selling. Any misrepresentation of in the item listing (including its return policy) is a violation of eBay policy and subject to a fraud claim.
 
6. What is the best return policy to offer? How should I write one?
There is no single best return policy - they differ depending on the business you are in and the products you offer.

We encourage you to keep in mind a few factors when beginning to develop your return policy. First, what are other sellers' return policies for same or similar items? There is nothing like a little "competitive intelligence" to help inform your approach. Second, what will encourage buyers to feel comfortable buying from you?

Here are some options for you to consider in creating a return policy that will work for you:

  • Refund Remedy (for example, returns accepted for full cash back or store credit)
  • 100% Satisfaction Guaranteed (for example, returns accepted, no questions asked)
  • Time Limit (for example, returns accepted within 30 days after the item is delivered)
  • Restocking fee (Will a restocking fee be charged? If so, what %?)
  • Shipping and handling (Who pays for return shipping and handling charges? Buyer? Seller?)
  • Item condition (What condition item must be in upon return to seller? Unopened box? Opened box with all materials?)